Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

What marketers need to know about real-time personalisation

50 years ago, a unique, real-time personalised customer experience was the norm. You loyally entered your local store, were served by a brand who knew your preferences, offered help, and could reserve, deliver or sell goods in a way that suited you. Today, consumer expectations haven’t changed, but their purchasing channels have.

Real-time personalisation goes further than the personalised email marketing you often find from brands online. It means being able to serve relevant, compelling information during a live interaction with a consumer that is only milliseconds long. Real-time personalisation has the power to encourage consumers to complete the purchasing process and develops a loyalty that pays dividends long term.

Read More

 

Share :

This post was written by Matthieu Chouard

ABOUT Matthieu Chouard
Matthieu Chouard brings more than 20 years of regional and global leadership and sales experience in enterprise analytics, CRM, ecommerce, content management and database services to RichRelevance. Most recently, he served as Vice President of Sales at SAP, where he headed up the global analytics software team across the EMEA and APAC regions. Matthieu has also held various senior management roles at KXEN (acquired by SAP in 2013), Cameleon Software (acquired by Pros in 2013), OpenText, Netonomy, and Netscape, where he led regional and global teams to great success. As Vice President and General Manager, Chouard will be responsible for running the company’s EMEA operations, including its development, infrastructure, product management, marketing, sales, services and partnerships functions. He will be leading the company’s rapid EMEA expansion and helping the company meet the region’s rising demand for data-driven personalisation and omnichannel retail. Matthieu received his Masters in Economic Sciences from Université Panthéon Assas (Paris II) and his diploma in Architecture from Ecole d'Architecture de Paris-Malaquais.
Related Posts

Leave Your Comment

toto slot toto slot situs hk pools toto slot

toto hk hk pools

slot toto

bo togel

hk pools

toto slot

toto slot

toto togel

toto macau

situs togel

toto slot

situs slot gacor

mahjong slot