Perfecting Personalization: 4 Retail Success Stories
For retailers large and small, it’s no longer a question of whether to personalize their customer engagement. The questions now revolve around how much personalization, and what kinds, are most effective. In essence, retailers need to “personalize” their personalization efforts, continuously adjusting and fine-tuning them to ensure they don’t cross the line that separates “helpful” from “creepy.”
