Christmas Creep getting less creepy
The advancing holiday promotional schedule has been a double-edged sword for retailers that want the sales without irritating shoppers. Now, there’s new evidence to suggest that consumers are becoming less annoyed by the practice.
U.S. consumers are still bothered by Christmas Creep, but less so with each passing year. Roughly 63 percent are annoyed or very annoyed when holiday goods appear in stores before Halloween, down from 71 percent in 2014, according to a new survey by RichRelevance.