Four Ways to Avoid Creepy Personalisation
Personalisation is one of the hottest topics in marketing; the promise of segmenting customers into ‘markets of one’ is alluring for any brand. But the pushback from consumers is almost as strong. That feeling of being ‘watched’ may be enough for consumers to abandon a website or leave a store. How can marketers get the full benefits of personalisation without backlash from shoppers. Econsultancy provide advice on the four ways to avoid creepy personalisation.