Is Your Site Search Up To Snuff?
Across the vast expanses of the Internet, drawing customers to your site is half the battle. The other half is helping them out once they get there.
Many, if not all, e-commerce sites have a function allowing consumers to quickly search for (and hopefully find) the products they want. And consumers are happy to use them. RichRelevance reports 83% of consumers say the search box on a Web site is important or extremely important when shopping online, and three-quarters of them say they always or often use the search box when shopping on a retailer’s site.