Essential Retail – Monsoon Accessorize steps up personalised shopping agenda

Women’s fashion retailer Monsoon Accessorize is offering personalised offers to its in-store shoppers via digital receipts, based on accurate customer shopping history.

By using RichRelevance’s data-mining tools in conjunction with digital receipts from eReceipts, the high street retailer has been able to start sending out highly targeted product recommendations and offers to customers who shop in its 321 UK stores.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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