Essential Retail – Monsoon Accessorize steps up personalised shopping agenda
Women’s fashion retailer Monsoon Accessorize is offering personalised offers to its in-store shoppers via digital receipts, based on accurate customer shopping history.
By using RichRelevance’s data-mining tools in conjunction with digital receipts from eReceipts, the high street retailer has been able to start sending out highly targeted product recommendations and offers to customers who shop in its 321 UK stores.
