IT Pro Portal – The changing face of personalisation technology in retail

We all know that the volume of data we’re producing in our daily lives is increasing all the time. From our collective addiction to social media and smartphones, to online banking and consumption of news, we’re constantly outputting a stream of tiny data points to companies that provide us with services.

Although this may be slightly disconcerting for some, there are undoubtedly many benefits to be gained from sharing data, and from companies using it in responsible ways.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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