UK shoppers find facial recognition ‘creepy’

The latest research by RichRelevance, a global personalisation company, indicates that UK consumers have some contrasting opinions when it comes to personalisation technology.

The “Creepy or Cool” study found that although targeting shoppers with specific recommendations can be helpful, it can also cross a line.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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