RichRelevance Launches RelevanceTV
New YouTube channel features experts on the front lines of omnichannel retail including Barneys New York and Monsoon Accessorize
San Francisco, CA — March 21, 2016 — RichRelevance®, the global leader in omnichannel personalization, has unveiled its new RelevanceTV YouTube channel. The new channel offers an unprecedented inside look at the trends, strategies and tactics used by the world’s most premium retail brands to innovate new consumer experiences. RelevanceTV viewers learn directly from global thought leaders who are inspiring the next generation of retail — and gain real-world insights into how to build consumer experiences limited only by imagination.
Initial RelevanceTV spots include an interview with Barneys New York Executive Vice President Matthew Woolsey on using mobile personalization to boost revenue and insight on the Relevance Cloud™ platform, as well as the UK-based Monsoon Accessorize Information Technology and Ecommerce Director, John Bovill, on empowering store teams through personalization. Additional videos take viewers on a detailed exploration of the trends defining the omnichannel landscape in 2016 as retailers embrace mobile and in-store personalization to deliver a true omnichannel experience.
“RelevanceTV helps viewers compete – and win – on the basis of consumer experience,” said Diane Kegley, Chief Marketing Officer of RichRelevance. “The spots are designed to illuminate the cutting edge of what is possible in omnichannel retail, while also providing a playbook for viewers to plan and build the personalized experiences that make the most sense for their brand and business.”
BPR for RichRelevance