Site search is a top priority for online gift shoppers

More than a third of shoppers rank the search box as more important when gift shopping compared with everyday shopping, according to a new study.

Consumers shopping for gifts on an e-retail site rank the ease of searching for and finding products as the No. 1 site priority, according to a survey released today at Shop.org Retail’s Digital Summit.

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RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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