The compaany welcomes its new Chief Product Officer from WalmartLabs and VP of Client Services from Microstrategy and Business Objects to support world-class clients in the march towards omnichannel personalization.
SAN FRANCISCO–RichRelevance®, the global leader in omnichannel personalization, today announced two key executive appointments with deep experience in data, analytics and retail personalization. Former WalmartLabs executive Mahesh Tyagarajan will serve as Chief Product Officer with full responsibility for product strategy and management, engineering and cloud operation and infrastructure. Microstrategy and Business Objects veteran John Dickson will be Vice President of Client Services where he will drive the continued expansion of RichRelevance’s position as the dominant provider of large-scale omnichannel personalization deployments around the world.
Welcomes Chief Product Officer from WalmartLabs and VP of Services from Microstrategy and Business Objects to support world-class clients in the march towards omnichannel personalization
San Francisco, CA – April 1, 2015— RichRelevance®, the global leader in omnichannel personalization, today announced two key executive appointments with deep experience in data, analytics and retail personalization. Former WalmartLabs executive Mahesh Tyagarajan will serve as Chief Product Officer with full responsibility for product strategy and management, engineering and cloud operation and infrastructure. Microstrategy and Business Objects veteran John Dickson will be Vice President of Client Services where he will drive the continued expansion of RichRelevance’s position as the dominant provider of large-scale omnichannel personalization deployments around the world.
The appointments follow a series of major company announcements, including the well-received launch of the new Relevance CloudTM and recent personalization firsts with clients Lancome and Harvard Business Review. With the Relevance Cloud, the company recently unveiled major enhancements to its core product line (RecommendTM, EngageTM, DiscoverTM) and opened up its platform with the new BuildTM offering to allow clients to customize and innovate with personalization. Currently more than 200 leading brands around the globe turn to RichRelevance to stand out in an omnichannel world where customer experience is increasingly a primary differentiator and competitive advantage.
“We’re pleased to welcome Mahesh and John to RichRelevance as we continue to prove out the power of real-time data and personalization to improve every customer-facing function,” said Eduardo Sanchez, CEO of RichRelevance. “Our customers prioritize personalization as a strategic initiative within their organizations, and Mahesh and John bring a corresponding expertise in enterprise technology and deployments to accelerate success. Their vision and leadership will be critical as we continue to deliver the best product and open platform capabilities in the industry, and turn these innovations into real-world success.”
Tyagarajan brings extensive product, architecture and engineering leadership experience to his new role at RichRelevance. He joins RichRelevance from Walmart, where he led the development of their Global eCommerce (GeC) Platform at WalmartLabs and created the roadmap for the modernization of their retail technology systems. His technology responsibilities at Walmart included e-commerce, omnichannel retail, point of sales (POS), store back-office systems, warehouse management, next generation logistics and mobile applications. Previously, Tyagarajan held product, architecture and engineering positions at Ticketmaster, Paypal, eBay, DemandTec and Netscape. He received his Master in Computer Science and Chemistry from the Birla Institute of Technology and Science in Pilani, India.
“Done correctly, personalization transforms every part of the customer experience around the shopper,” said Tyagarajan. “This is a simple concept, but a huge technology challenge in today’s complicated ecosystem of platforms and point solutions spread across digital, call center and store operations. There is a huge opportunity to cut through the complexity to deliver elegant, powerful products that have an immediate impact, building on RichRelevance’s strong foundation of data centers and open source code software like Hadoop.”
As RichRelevance’s new Vice President of Client Services, Dickson brings over 20 years of experience growing enterprise software businesses, and leading professional services teams delivering enterprise deployments. Prior to RichRelevance, he held a number of senior executive roles at software companies, having led services teams at MicroStrategy (where he was Vice President & General Manager of Asia Pacific) and Business Objects. As one of the first employees for Business Objects, Dickson was instrumental in the expansion of their delivery capabilities. He holds an MSc in Information Management from the University of Sheffield and a BA in Systems Analysis from the University of the West of England.
“With its new Relevance Cloud, RichRelevance provides all the core capabilities that companies need to deliver a personalized experience, including exposure to RichRelevance’s own platform to personalize every touchpoint,” said Dickson. “I’ve spent my career successfully partnering with large retail customers globally on enterprise deployments, and jumped at the chance to support these incredibly strategic implementations with the creativity and execution to change the way the industry engages shoppers. Customer experience is the #1 priority for companies right now, and our services organization is there with the full toolkit our clients need to succeed.”
The High Street ‘dinosaur’ is going to bite back: those managing in-store operations will embrace new analytics technologies that make offline as smart as online. As a result, next-generation bricks and mortar stores will be equally as important and powerful as leading e-commerce sites, in terms of customer experience.” Adrian James, VP of sales and UK managing director, Walkbase.
“Virtual reality is set to take the customer experience to the next level with leading companies, including Facebook, recently making acquisitions to bolster their offerings in this area.
Read more (article begins on page 36)
In a recent Gartner report, we learned that 89 per cent of marketing leaders expect customer experience will be the primary basis for competitive differentiation by 2017. Customer experience is fast becoming the battleground where retailers vie for our attention and wallets. Shoppers are more promiscuous than ever before. They can easily switch between retailers in a heartbeat – depending on pricing and new product launches. Customers are more discerning and they now have much higher expectations. As a result, retailers find themselves in a race to provide an increasingly smooth, engaging and personalised shopping experience.
Les big datas sont partout… Mais comment les utilise-t-on ? Cas concret avec l’exemple de la Fnac qui a exposé sa méthode lors du Salon des Data à Paris. Une solution parmi d’autres à l’heure où les objets connectés compliquent la reconnaissance du client.
L’analyse prédictive, plus perspicace que le flair d’un commerçant? La plupart des grands distributeurs leur font en tout cas confiance pour tirer de leurs “grandes données” de quoi augmenter leurs ventes.
De quoi a besoin tout créateur de start-up pour survivre aux angoisses nocturnes et pour que son entreprise prospère au grand jour ?
« Tu accordes trop d’importance à des choses qui n’en valent pas la peine. » Voilà ce qu’avait répondu James Hong (business angel, endurci et fondateur de HotorNot) à un de mes articles sur la solitude des entrepreneurs, écrit il y a maintenant deux ans. J’avais écrit cet article en réaction au battage médiatique de la Silicon Valley et aux histoires hors du commun de ses entrepreneurs, avec l’intention de rompre avec l’idée reçue selon laquelle les créateurs d’entreprise sont toujours des individus «hors normes ».