In a recent Gartner report, we learned that 89 per cent of marketing leaders expect customer experience will be the primary basis for competitive differentiation by 2017. Customer experience is fast becoming the battleground where retailers vie for our attention and wallets. Shoppers are more promiscuous than ever before. They can easily switch between retailers in a heartbeat – depending on pricing and new product launches. Customers are more discerning and they now have much higher expectations. As a result, retailers find themselves in a race to provide an increasingly smooth, engaging and personalised shopping experience.
De quoi a besoin tout créateur de start-up pour survivre aux angoisses nocturnes et pour que son entreprise prospère au grand jour ?
« Tu accordes trop d’importance à des choses qui n’en valent pas la peine. » Voilà ce qu’avait répondu James Hong (business angel, endurci et fondateur de HotorNot) à un de mes articles sur la solitude des entrepreneurs, écrit il y a maintenant deux ans. J’avais écrit cet article en réaction au battage médiatique de la Silicon Valley et aux histoires hors du commun de ses entrepreneurs, avec l’intention de rompre avec l’idée reçue selon laquelle les créateurs d’entreprise sont toujours des individus «hors normes ».
According to Gartner, 89% of marketing leaders expect customer experience will be the primary basis for competitive differentiation by 2017. Customer experience is fast becoming the key battleground where retailers vie for our attention and wallets.
With instant access to pricing and product information, shoppers can switch between retailers in a heartbeat. Today’s consumer is more discerning than ever before, with higher expectations than ever before. As a result, retailers find themselves in a race to provide an increasingly smooth, engaging and personalised shopping experience.
You’re worried about all the wrong things.
That was how James Hong (angel investor, badass, founder of HotOrNot) responded to an article I had written two years ago about the loneliness of being a founder. The piece was a response to the hype engine of Silicon Valley and its larger-than-life founder stories — and an attempt to break through the founder norm of business always being “great.”
La bataille des distributeurs fait rage et les différents acteurs se retrouvent dans des positions de force que personne n’aurait pu prévoir.
Wall Street et le reste du monde observent attentivement l’introduction en bourse d’Alibaba. L’entreprise détient 80 % de part de marché de la seconde économie mondiale : le commerce en ligne, et personne n’y est plus attentif que Jeff Bezos.
The retail battle is heating up—with different players in different power positions than anyone ever expected.
All of Wall Street – along with the rest of the world – closely followed Alibaba’s IPO. The company now powers 80% of all online commerce in the world’s second largest economy – and no one is watching more closely than Jeff Bezos.