Oh, Facebook. Everyday, we log in to check out our news feed, update our status, see who posted to our wall or tagged us in incriminating photos from last weekend. Activities that were meaningless to most of us five years ago are now ingrained into our daily lives. And with a speculated run at a $100+ billion dollar IPO, the analytics (and investor) community has experienced a huge surge of interest in network data and how the insights it generates can be decoded into massive amounts of frictionless cash.