When it comes to collaboration between retailers and brands, uneasy tension has been the status quo. For example, the fight for shelf space between retailer’s private-label brands and CPG branded products brings out such thoughts as “co-opetition.”
But according to a recent article in Variety, an unprecedented level of deal-making with Hollywood studios has swept up not just e-tailers like Amazon.com, Overstock.com, but also traditional retailers like Target, Walmart and Toys R Us “in the battle to nail down exclusive product pacts.”
Just like the popular children’s gamebook series from the 1980’s “Choose Your Own Adventure,” the world of QR marketing offers many paths to choose from, and is fraught with both landmines and opportunities. As a follow up to my recent post on QR codes, I put forth seven quick tips for you to consider, as you embark on your own 2D marketing adventure!