Marketing Trends

RichRelevance CEO Dave Selinger shares his view

RichRelevance CEO Dave Selinger shares his view on CNBC documentary Amazon Rising, profiling the spectacular growth of the online giant and the visionary behind it.

Watch a sneak peek

The Economist: David Selinger on Startups Big and Small

A former Amazon manager and the boss of RichRelevance, David Selinger, explains the retail giant’s success and what start-ups can teach traditional firms.

Watch the video here

Latest Infographic: Back To School 2014

Our retail publishers see their highest volume of summer shopping on July 11 and 12. In fact, our retailer trends have shown up to a 22% increase in revenue throughout the month.

View the infographic

Reflections on Thanksgiving

David SelingerThanks Giving.

I love today: The day before Thanksgiving.

Today we get the opportunity to think of everything for which to be thankful, and we have good reason to. In the retail world, we’ve just straight-up busted our tails the past months all in preparation for this Friday—ensuring everything is perfectly tuned, dialed and scaled to handle the consumer uproar which will be this weekend and the ensuing 15-20 days of craziness. Today is almost a combination of a final sprint with a huge breath out at the end of the day. “Whew—thank goodness for our amazing IT team. Let’s let ‘er roll!”
[ As an aside, top search terms for this season so far? —Tablets Rule! #1 may be TVs, but both #2 and #3 are for tablets: ipad, and tablet]

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Gaining Access to Retail Metrics that Matter

Jake Bailey The lack of quality metrics available continues to stymie the advertising industry’s ability to justify spend. While still important, a “click” and/or “view” just doesn’t get me that excited anymore. In order to keep the momentum behind the shift towards digital media, we need to empower our brand partners with better tools to justify this industry change.

As brands continue to be held to higher standards of advertising ROI, ad budget managers are shifting dollars closer to the consumer. Today, Shopping Media is the most potent media available to influence consumers and drive them towards purchase. Why? Because it enables advertisers to get closer to their most valuable customers, deeper in the purchase funnel.

But maximizing ROI on Shopping Media necessitates the right retail-based ad server, publishers, and retail conversion metrics. Once brands are empowered with these tools, they will be able to 1) define their market, 2) measure campaign effectiveness, and 3) optimize future campaigns with the right research.
To learn how a retail ad server can empower you with the proper measurement tools, and read current use cases of new retail-specific metrics, download our new white paper now!

The Future of Shopping is in that Smart Phone in your Super Consumer's Hands

The seminal invention of our era has been the mobile phone. All across the world it is fundamentally changing the rules of politics, commerce and manners. The impact of the mobile phone on politics has been profound. From Tiananmen Square twenty years ago, to the recent Arab Spring, the phone as a tool of modern networking has caught government by surprise. The immediacy of textings and postings have stripped the abilities of modern censors to monitor, much less control. It has given new meaning to “one man, one vote.” In that sense, it is the ultimate expression of democracy.

Across many parts of the developing world, the mobile phone is at the center of a new currency, which supersedes banking and coins and paper. That currency is minutes. It is easy to transport, and cheap to render. It lends itself to both to small transactions and complex trading. It is used by African farmers and by Japanese families that distribute the allowances to their teenage children in a form that they can monitor. That evolution has caught banks by surprise. Is the wallet and the credit card due for the endangered species list?

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