It’s never too late—or too early—to plan for a bigger and better holiday shopping season.
To say that the holidays spike sales is a huge understatement at Wine.com, where customer traffic and orders surge 1,000% during the Christmas shopping season—and account for 80% of annual sales.Putting even more of a squeeze on things is that most holiday traffic crowds into the 11 days from Dec. 10 to Dec. 20, as shoppers rush to send their gifts of wine and wine accoutrements in time for pre-Christmas delivery.
RichRelevance delivers ongoing measured sales lift for leading online retailer
San Francisco, CA – May 27, 2010 – RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced that Overstock.com® has implemented RichRelevance’s enRICH personalization engine to power greater relevance throughout the customer lifecycle. With the enRICH engine, Overstock.com now presents shoppers with dynamic recommendations that grow smarter over time and accurately reflect more than 40 different ways that people shop on the site (by price, by brand, by category).
RichRelevance’s unique partnership model played a key role in the success that Overstock.com has seen in integrating the enRICH personalization engine. The great cultural fit and precise collaboration between the RichRelevance and Overstock.com teams enabled the solution to be implemented on Overstock.com in under six weeks – just in time for the critical holiday 2009 season.
RichRelevance serves top retailers with combined e-commerce sales volume of over $12 billion, according to the Internet Retailer 500. The company meets the needs of major retailers through the RichResults Personalization Team, a group of dedicated personalization experts unique to the industry. The RichResults team ensures that Overstock.com is maximizing its benefit from the enRICH personalization engine and recommendation products. They also guide and assist Overstock.com in delivering results-focused strategies and best practices for leveraging merchandiser controls.
“David and his team understand what it means to be a real partner,” said Patrick Byrne, CEO of Overstock.com. “RichRelevance delivers with a team that is 100% dedicated to our success. They’ve delivered an outstanding product that has made our site better. We’re excited to leverage our single point of integration to add and customize their capabilities across our site.”
“Overstock.com is known for providing online shoppers with the best value and a superior customer experience,” said David Selinger, CEO of RichRelevance. “Their website is their business, so they are very discerning about selecting partners who can support these brand values. It is truly an honor that Overstock chose RichRelevance based on our technology, our proven value and last but not least, our partnership.”
About RichRelevance
RichRelevance is the leading provider of dynamic e-commerce personalization for the world’s largest retailers, including Wal-Mart, Overstock.com and Sears. Founded and led by the e-commerce expert who pioneered personalization R&D at Amazon.com, RichRelevance helps retailers increase revenues by powering relevant experiences throughout the customer lifecycle and across multiple sales channels. The company stands apart for its dedicated team of personalization experts, integrated product suite, and award-winning personalization engine, which enables twice as many consumer touchpoints as the industry average. RichRelevance is located in San Francisco, with offices in Seattle and London. For more information, please visit www.richrelevance.com.
About Overstock.com
Overstock.com, Inc. is an online retailer offering brand-name merchandise at discount prices. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory distribution channel. Overstock.com, headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ Global Market System and can be found online at http://www.overstock.com. Overstock.com regularly posts information about the company and other related matters on its website under the heading “Investor Relations.” Overstock.com is a registered trademark of Overstock.com, Inc.
RichRecs delivers additional revenue of more than $1.15 million to web’s premier motorcycle outfitter
San Francisco, CA – May 25, 2010 – RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced that Motorcycle Superstore has switched to RichRelevance’s enRICHTM personalization engine with RichRecs to deliver a more relevant experience for online shoppers, resulting in a significant lift in average order value (AOV) and site conversion. The web’s premier motorcycle outfitter, ranked #197 on the Internet Retailer 500 with more than $60 million in annual online sales, replaced its existing in-house product recommendation system with RichRecs based on RichRelevance’s scalability, proven record of success, and extensive merchandiser controls. In head-to-head testing, RichRecs not only beat out Motorcycle Superstore’s existing solution but also surpassed competing SaaS-based solutions. In the short time since RichRecs has been implemented, it has already driven more than $1.15 million in additional revenue.
“Motorcycle enthusiasts expect the best when shopping online, and we pride ourselves on being experts in connecting them with the products and accessories they enjoy,” said Greg Anderson, Head of Ecommerce at Motorcycle Superstore. “RichRelevance allows us to showcase products that meet our customers’ needs by providing insight and offerings that are relevant to them on an individual basis.”
From day one, RichRelevance’s team of personalization experts worked hand in hand with Motorcycle Superstore to understand the company’s specific goals and challenges, such as the need to increase conversion and improve AOV in an intensely competitive landscape. Motorcycle Superstore’s business and personalization approach was further complicated by the company’s large number of SKUs (125,000) and seasonal consumer buying patterns.
“RichRelevance impressed us with their technology, results, and pedigree in retail, as well as their commitment to us as a partner,” continued Anderson. “We had finished testing a solution and were planning to continue testing a variety of solutions from different vendors. But after working with RichRelevance, we knew we had found what we were looking for. RichRelevance was able to deliver the right solution for both our internal business needs and customer expectations.”
Now, with RichRecs, Motorcycle Superstore is able to offer a completely personalized experience to every site visitor that is entirely customer specific – based on the shoppers’ unique attributes as well as numerous shopping behaviors such as past purchases, browsing history, and more. The more a customer shops and explores on the Motorcycle Superstore site, the more recommendations adjust to their activity and goals. This is accomplished through RichRelevance’s industry-leading enRICH personalization engine that facilitates competition among 40 independent algorithms to deliver the most relevant experience. Motorcycle Superstore also retains control over how and when products are featured through the robust merchandiser controls available in the RichRelevance Dashboard. The Dashboard allows Motorcycle Superstore to achieve specific business objectives for individual products, brands, categories and page types – and optimizes RichRecs for revenue, conversion, and profit.
In addition, Motorcycle Superstore recently implemented the RichRecs+Email solution to drive personalized recommendations within their customer emails and extend relevance across sales channels. Due to the single integration point, the solution was rapidly implemented through the enRICH platform.
“Today’s online consumers shop differently and expect retailers to place them at the center of their online experience,” said Todd Pearson, Chief Customer Officer of RichRelevance. “By embracing personalization, Motorcycle Superstore is reinforcing its connection with its customers and acknowledging their need for relevance across multiple consumer touchpoints. We’re excited to welcome Motorcycle Superstore as our newest retail partner, and we look forward to continuing to deliver results that move the needle on the bottom line and the customer experience.”
About RichRelevance
RichRelevance is the leading provider of dynamic e-commerce personalization for the world’s largest retailers, including Wal-Mart and Sears. Founded and led by the e-commerce expert who pioneered personalization R&D at Amazon.com, RichRelevance helps retailers increase revenues by powering relevant experiences throughout the customer lifecycle and across multiple sales channels. The company stands apart for its dedicated team of personalization experts, integrated product suite, and award-winning personalization engine, which enables twice as many consumer touchpoints as the industry average. RichRelevance is located in San Francisco, with offices in Seattle and London. For more information, please visit www.richrelevance.com.
RichRelevance emerges as the clear leader as measured by market share and retailer sales volume
San Francisco, CA – May 12, 2010 – RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced that it is the largest independent personalization vendor to the Internet Retailer 500 as measured by market share and client sales volume. RichRelevance leads all of the independent vendors in the personalization category with twice the retailer sales volume as the nearest competitor and more sales volume than all other independent competitors combined. The company also tops the list of independent personalization providers with more customers
on the Internet Retailer 500 than any other, including Sears, Walmart and Wine.com, among others. The complete list is available online at http://www.internetretailer.com/top500.
“This ranking further validates RichRelevance’s leadership among retailers who want to bring relevance to their customers through personalization,” said RichRelevance CEO David Selinger. “We’re so proud that these merchants trust us to be a partner in their e-commerce success. Our delivery model combines superior technology and ironclad infrastructure with a dedicated client services team to drive real business results, and we’re thrilled that this ranking reflects the effectiveness of our unique approach.”
RichRelevance currently serves more than 350 million recommendations each day on over 45 of the largest e-commerce sites in the world. The company’s enRICHTM personalization engine enables twice as many consumer touchpoints as the industry average. RichRelevance prides itself on client success and its RichResults Personalization team, the only organization of its kind that combines e-commerce expertise across a broad range of disciplines with a unique partnership approach and 100% commitment to personalization success.
About Internet Retailer
Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine that is at the core of the leading retail information web site, an e-commerce conference and four directories that serve the retailing community. Internet Retailer’s 42,500 subscribers and 250,000 monthly web readers represent senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand name manufacturers. Internet Retailer’s circulation represents the largest multichannel readership base of any retailing magazine.
About RichRelevance
RichRelevance is the leading provider of dynamic e-commerce personalization for the world’s largest retailers, including Wal-Mart and Sears. Founded and led by the e-commerce expert who pioneered personalization R&D at Amazon.com, RichRelevance helps retailers increase revenues by powering relevant experiences throughout the customer lifecycle and across multiple sales channels. The company stands apart for its dedicated team of personalization experts, integrated product suite, and award-winning personalization engine, which enables twice as many consumer touchpoints as the industry average. RichRelevance is located in San Francisco, with offices in Seattle and London. For more information, please visit www.richrelevance.com.
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