Personalisation group RichRelevance and digital marketing benchmarking specialist L2 have previewed findings from their upcoming Intelligence Report: Omnichannel 2015.
The report analyses the efforts of leading retailers to blend digital and in-store experiences, in a bid to identify those that are successfully delivering a true omnichannel experience.
Selinger joins Square Inc.’s Gokul Rajaram in conversation on how emerging technologies and consumer habits are shaping the grocery industry at the California Game Changers Conference
San Francisco, CA – Sept. 26, 2013 –– RichRelevance®, the global leader in omni-channel personalization, today announced that CEO David Selinger will host the keynote luncheon at the California Grocer’s Association’s Annual Strategic Conference. Selinger will also moderate a conversation with Square Inc.’s Gokul Rajaram, Head of Product Engineering, to discuss how emerging technology and consumer habits are disrupting traditional shopping patterns. The keynote luncheon takes place on October 1 at 12:00 p.m. PST at the Palm Springs Convention Center in Palm Springs, California.
“The rapid decline of FSIs, combined with disruptive new technologies that are shifting how consumers absorb content and plan their path to purchase, has created a new world order for grocers and suppliers,” said Selinger. “We’ll share different approaches from across retail that grocery retailers can leverage to reinvigorate their customer relationships in this new Super Consumer-dominated world.”
The California Grocer’s Association Strategic Conference is the annual gathering of the California grocery industry and brings together the top retail decision-makers representing the broad spectrum of California’s grocery industry and leading suppliers. The three-day event takes place Sept. 29- Oct. 1 at the Palm Springs Convention Center.
More information on the conference and full schedule of events is available at http://cgastrategicconference.com/.
RichRelevance is the global leader in personalization for the world’s largest retailers and brands. More than 160 international companies use RichRelevance to turn data into actionable insight, which delivers the most relevant experience for consumers as they shop across web, store and mobile. RichRelevance drives more than one billion decisions every day, and has delivered over $8 billion in attributable sales to its clients, which include Walmart, Marks & Spencer and Cdiscount. RichRelevance is headquartered in San Francisco and serves clients in 40 countries from 9 offices around the globe. For more information, please visit www.richrelevance.com.
Media industry leader brings 20+ years of experience at digital and traditional media organizations
San Francisco, CA – July 24, 2012 –– RichRelevance®, the leading provider of dynamic e-commerce personalization for the world’s largest retailers, today announced the appointment of Jack Rotherham as Senior Vice President of Sales for RichRelevance Advertising, which delivers Shopping Media to retailers and brands. Rotherham brings more than 20 years of media sales and strategic marketing experience from AOL/Time Warner, Metacafe, as well as traditional media outlets like Rolling Stone and Teen People, pioneering strategic selling to retail brands across video, social and entertainment. In his new role at RichRelevance, Rotherham will be responsible for leading and scaling the RichRelevance Advertising team as global retailers increasingly embrace RichRelevance to monetize their online properties with relevant brand advertising and major brands participate in this unique opportunity to connect with consumers as they begin their path to purchase on these leading retail sites.
“Jack combines strong roots in media with amazing discipline and innovation in strategic selling across retail and consumer brands,” said Andrew Zeiger, General Manager of RichRelevance Advertising. “His ability to manage, organize and scale teams will help take us to new levels as we reach this inflection point in our business requiring both new focus and expansion. It is a pleasure to welcome Jack to the RichRelevance team.”
Rotherham joins RichRelevance from WMI Digital, a leading media solutions company, where he was President and Chief Marketing Officer. While at WMI Digital, Rotherham led business and client development, building and nurturing relationships with established and emerging brands in the CPG, fashion and lifestyle categories. He also oversaw partnerships in the areas of mobile, social and video.
He previously served as Senior Vice President of Strategic Sales and Partnerships at Metacafe where he oversaw all global revenue initiatives, as well as audience development and product direction. Prior to that, he worked at AOL where he oversaw strategic planning and monetization initiatives for video, social media and high reach properties, including Advertising.com Video Network, AIM, AOL Home Pages, eMail and AOL News, among others.
He also served as Co-Founder and Chief Revenue Officer at FashionEtc.com, one of the fastest growing fashion sites on the web in 2011. Earlier in his career, Rotherham served as Publisher at Rolling Stone, Teen People and C Magazine.
“RichRelevance offers a unique value to retailers; combining innovative ad units that blend the shopping experience with powerful personalization that reaches the right consumer at the right time,” said Rotherham. “There is tremendous opportunity and potential in the company’s promise. I am very excited to join Andrew and the team as we bring further innovation to digital advertising in the emerging retail channel.”
RichRelevance delivers over 850 million product recommendations daily, powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $5.5 billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows brands to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit www.richrelevance.com.
Back in 2006, when Time magazine named “You” as Person of the Year, there were mixed emotions across the board. Some thought the choice was a short-sighted gimmick which ignored other newsmakers that year while Peter Sagal from Wait, Wait…Don’t Tell Me! ventured that “if we truly controlled the media, we should have picked a much better choice for the Person of the Year issue.” ☺
This aside, the simple fact is that We (You) are making choices that surpass the infamy of Time’s cover, and in fact are changing the market dynamics of branding and retailing forever. Today’s consumer – you, me – is complex, demanding, connected and in control of how, when and where we want to interact with brands and retailers. Furthermore, not only am I in charge, I may exhibit different personas based on my shopping intent. I may be a “shopper of workout gear and accessories” in the morning, a “shopper of office supplies” later in the day and then a “darn, I forgot the birthday gift shopper” in the evening.
RichRelevance’s Chief Evangelist Jake Bailey shares his insights for marketers on iMedia Connection.
How often have you heard the phrase “reaching the right person, at the right time, with the right message?” It is a phrase that represents the Holy Grail of media. A phrase that promises hope to advertisers suffering from sleep deprivation and battling visions of dancing mortgage ladies in their heads. A phrase that, up until recently, was more of a dream than a reality.
Over the last few years, with the increase of consumer spending online, ecommerce sites have cemented their role as a critical marketing channel for brands that want to reach online consumers at the highest point of brand consideration. This ability has quickly changed the face of advertising and is reshaping how brands engage shoppers in wholly new media opportunities on retail sites, which were previously relegated to MDF and trade funds.
New report digs into the right tools to define, find and reach the right online consumer at the right time in the right context
San Francisco, CA – Mar. 13, 2012 –– RichRelevance®, the leading provider of dynamic personalization for the world’s largest retailers and brands, today released a new whitepaper, Finding Your Audience, to help advertisers put a stop to wasted impressions in order to impact the consumer on their path to purchase.
The report examines what the rise of mobile devices and resulting “ubiquity of screens” means for brands and offers concrete strategies to shift media investments to directly align with consumers as they shop and research products through multiple vehicles (online, social, mobile, flash sales, etc.). Finding Your Audience goes beyond theory to provide a step-by-step guide to define the right target audience, determine where and when to reach them, and pinpoint the method that will have the largest brand and sales impact.
The whitepaper also illuminates pitfalls with popular approaches such as third-party intent data, as well as industry ad servers. Key topics include:
• WHO is Your Audience: Defining “Who” Matters: Nearly half of in-store purchases today are influenced by online research (source: Google & IPSOS OTX, September 2010). Google and other search engines have found a way to insert themselves at the top level of “intent” within the shopping funnel, but Shopping Media goes to the point of sale to ensure that brands can target consumers when they are in the shopping mindset.
• WHERE is Your Audience: “Where” Do They Begin Their Path to Purchase? After defining a target audience, brands must target the right impressions that capture the greatest value. Targeting audiences on retail sites is richly contextual, precise and offers new opportunities through co-occurrence targeting and adjacencies of complementary categories.
• WHEN to Reach Your Audience: Timing is Everything: Beyond owning impressions in your brand’s category, the “when” of targeting an audience involves attacking the points of intent within retail such as visits brand’s product pages, keyword searches for, add-to-cart impressions, and impressions that can capture consumers with previous relevant session behavior.
• HOW to reach your audience: Targeting is pointless without the right vehicle for execution. To ensure the highest ROI, an ad server must be able to understand retail. When buying impression, brands must be able to integrate personalization and retailer promotions within an ad campaign, as well as do things like “target my ads to anyone that has put my products in their shopping cart” or “buy all impressions for people that have purchased my products in the last 30 days.”
“A consumer’s shopping mode can be turned on at any moment, from anywhere – in bed with an iPad, on the bus, or waiting in line at the store,” said Jake Bailey, Chief Evangelist at RichRelevance. “The old rules of media buying no longer apply and brands are under tremendous pressure to find their target market when and where it matters most. Technology is changing advertising today in countless way, but one thing is certain: It’s always best to engage consumers while they are shopping and researching products, and the brands that do will be the ones that win.”
Over 350 million times per day, RichRelevance is powering the personalized shopping experiences for consumers shopping the world’s largest and most innovative retail brands like Walmart, Sears, Target, Marks & Spencer and John Lewis. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $5 Billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage consumers where it matters most—in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit www.richrelevance.com.