Consumers are happy when technology is used to enhance their decision making processes when purchasing in-store, such as fingerprint scanners or smart mirrors that virtually change outfits, according to new research.
Consumers are happy when technology is used to enhance their decision making processes when purchasing in-store, such as fingerprint scanners or smart mirrors that virtually change outfits, according to new research.
Almost half of shoppers in the UK ( 48% ) like the idea of fingerprint technology for payment and 62% want to be able to scan a product on their device to see reviews according to the second annual RichRelevance report into in-store shopping.
RichRelevance, the global leader in omnichannel personalisation, today releases its second annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digital enhancements to the in-store shopping experience.
RichRelevance, the global leader in omnichannel personalisation, today releases its second annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digital enhancements to the in-store shopping experience. Econsultancy review the findings.
With consumer personalisation becoming even more advanced, it’s worth stopping to ask whether your efforts are really adding value to the customer – or, whether they’re simply just creepy.