According to the Aberdeen Group, every eCommerce Manager in the land would gladly take a 7% increase in conversion, an 11% increase in page views and a 16% increase in Customer Satisfaction.* These are metrics that online retailers already spend much time and effort optimising. So imagine how frustrating it can be when a whole team and its efforts are derailed by literally 1 second of additional page load time. That one second can completely reverse the desired metrics above.
