King of the Hill™ is RichRelevance’s decisioning engine, which selects the best content for every customer in every context in real time. It does so by continuously testing content performance and quickly reacting to market changes. Think of it as running ongoing A/B tests where the winning content receives most of the views but others still get a few views in a quest for ever-improving performance. King of the Hill works differently in Recommend™ and Engage™ so we’ll describe them separately.
By 2017, 89% of marketing leaders surveyed by Gartner expect customer experience to be their primary basis for competitive differentiation. Personalization has long been favored by marketers to build differentiated customer experiences. However, although many personalization platforms promise higher conversion rates and ever increasing predictive abilities, not all personalization platforms are created equal.
This paper explores the King of the Hill™ decisioning engine that underlies RichRelevance’s suite of solutions, to show how it delivers the most relevant, impactful personalization throughout every stage of the customer experience and lifecycle.
Using Discover™, the Personalized Search and Browse product in the Relevance Cloud™, retailers can seamlessly surface the most relevant products on their most prominent real estate as a shopper “walks” through the online store. It’s as if the virtual shelves are being rearranged in real-time so that relevant products appear at the top of search and browse pages.
Through utilizing a mobile POS solution in-store, sales assistants were provided with the ability to personalize the experience for shoppers, leading to an 133% increase in basket size for one high street retailer.
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