Consumers have taken control of their interactions with retailers. It’s imperative for retailers to reduce barriers to commerce, leverage data across channels, and understand the performance of each of these aspects in the total customer experience.
We at RichRelevance believe that an open and flexible personalization platform, such as the one described here, will allow retailers to keep pace with the changes in the industry and the new demands of their customers. The modern retailer needs to be agile and innovative to prevail in the new competitive environment; a modern personalization platform is a key tool to compete effectively.
Join Diane Kegley, CMO of RichRelevance, and Gustavo Gomez, Director of Research and Methodology at Envirosell, the consumer behavior research and consulting firm, as they discuss the key success factors for enriching omnichannel experiences and outline a 100-day plan for adopting omnichannel in your business.
IDC’s research shows that personalised experiences deliver higher engagement, improved experience, increased spending, and better customer loyalty.