HD Supply Facilities Maintenance wanted to optimize customer engagement with promotional banners to expose relevant products to the most applicable customer segments— without having to invest intensive manual resources.
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This leading French retailer was looking to create impacting personalized experiences at every customer interaction across multiple sales channels. However with a large and complex product portfolio, the company needed an automated solution to exceed their customers’ experience.
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As retailers battle to gain customer loyalty, their main differentiator in today’s competitive market is the customer experience that’s tailored to each shopper. This begs the question of how do you ensure that your customer experience is superior to your competitor’s? How do you keep customers coming back again and again?
The first step to winning the hearts and minds of your customers is to develop and nurture long lasting relationships by leveraging your big and small data to identify not only global consumer trends, but also trends of a single customer to respond in real-time. Join us to dig deep into the omnichannel Relevance Cloud™’s vast array of personalization possibilities and learn how you too can disrupt your own market.
Clarisonic wanted to maximize revenue per session by optimizing home page content tiles for different customer segments.
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Personalization platforms complement CMSs to transform generic content delivery into highly personalized, real-time, relevant interactions based on individual behavior, history and preferences.
Join Diane Kegley, CMO of RichRelevance, and Gustavo Gomez, Director of Research and Methodology at Envirosell, the consumer behavior research and consulting firm, as they discuss the key success factors for enriching omnichannel experiences and outline a 100-day plan for adopting omnichannel in your business.