HD Supply Facilities Maintenance wanted to optimize customer engagement with promotional banners to expose relevant products to the most applicable customer segments— without having to invest intensive manual resources.
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This leading French retailer was looking to create impacting personalized experiences at every customer interaction across multiple sales channels. However with a large and complex product portfolio, the company needed an automated solution to exceed their customers’ experience.
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Clarisonic wanted to maximize revenue per session by optimizing home page content tiles for different customer segments.
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Personalization platforms complement CMSs to transform generic content delivery into highly personalized, real-time, relevant interactions based on individual behavior, history and preferences.