Nielsen (NYSE: NLSN) today announced an integration with RichRelevance® through the Nielsen Marketing Cloud that enables retailers to deliver highly personalised ecommerce experiences. Now retailers can leverage the power of Nielsen audience data, analytics and technology to engage more shoppers with better personalised content, product recommendations and search results, including those who have not previously shopped with the brand. By delivering a more relevant experience to every customer – from the first click through checkout and beyond – clients can achieve significant increases in consideration, loyalty and sales.
READ MORENielsen (NYSE: NLSN) today announced an integration with RichRelevance® through the Nielsen Marketing Cloud that enables retailers to deliver highly personalised ecommerce experiences. Now retailers can leverage the power of Nielsen audience data, analytics and technology to engage more shoppers with better personalised content, product recommendations and search results, including those who have not previously shopped with the brand. By delivering a more relevant experience to every customer – from the first click through checkout and beyond – clients can achieve significant increases in consideration, loyalty and sales.
READ MOREAccenture has expanded its strategic alliance with RichRelevance, a global leader in omnichannel personalisation, to strengthen the capabilities of Accenture Interactive and boost the personalisation services it delivers to global clients. As part of the expanded relationship, Accenture Ventures has made a minority investment in RichRelevance.
READ MOREAccenture Ventures invests in omnichannel personalization leader as customer expectations continue to grow worldwide
NEW YORK; November 15, 2016— Accenture (NYSE: ACN) has expanded its strategic alliance with RichRelevance, a global leader in omnichannel personalization, to strengthen the capabilities of Accenture Interactive and boost the personalization services it delivers to global clients. As part of the expanded relationship, Accenture Ventures has made a minority investment in RichRelevance.
Building on an alliance that was formed in 2015, Accenture Interactive becomes the preferred implementation partner for the RichRelevance global personalization platform. More than 240 multinational brands rely on RichRelevance to power personalized content, search, offers, and product recommendations to shoppers across web, mobile, call center, and in-store channels.
© Accenture 2016. All rights reserved.
Consumers are lost in choice – Accenture Interactive and RichRelevance aim to help clients make it easier for customers to find what they want, how and when they want it
The expanded relationship is expected to add further momentum to Accenture Interactive’s globally growing personalization business and broaden RichRelevance’s market footprint. Accenture Interactive also gains access to additional training opportunities for advanced skills in the RichRelevance platform and will be granted early insights into the RichRelevance product roadmap and development pipeline.
Together, Accenture Interactive and RichRelevance will continue to pursue opportunities to create differentiated client solutions and intellectual property, including collaborating to:
- Help clients build digital concierge services for end customers using the RichRelevance Personalization Platform. Accenture Interactive will develop specific algorithms on the platform which clients can feed with data to provide their customers with meaningful experiences.
- Deliver a more improved customer experience for clients through a combination of Accenture assets such as the Accenture Clustering Engine and RichRelevance’s BuildTM services. The Accenture Clustering Engine is a proprietary artificial intelligence and cluster analysis solution; RichRelevance Build™ provides instant access to API-based personalization tools to manage and route data from any source and integrate personalization into any application.
© Accenture 2016. All rights reserved.
The Accenture Clustering Engine uses artificial intelligence to help identify best candidate segments
Jeriad Zoghby, global personalization lead at Accenture Interactive, said: “As customer expectations for personalized experiences continue to grow, companies are looking for ways to leverage the availability of rich data and technology to power the next-generation of digital experiences. Together with RichRelevance, we can make it easier for customers to find what they want, how and when they want it by combining data-driven insights with a best-in-class personalization platform.”
Eduardo Sanchez, President and CEO of RichRelevance, said: “RichRelevance provides the enterprise-scale personalization infrastructure that companies need to deliver a differentiated customer experience. To support record demand for our personalization platform, we’ve decided to strengthen our relationship with the world’s largest digital agency and recognized leader in commerce. Our alliance will help clients deliver the kind of innovative customer experiences that consumers demand today.”
Watch Jeriad Zoghby, global personalization lead at Accenture Interactive, discuss market trends and how Accenture defines personalization on RelevanceTV
Accenture and RichRelevance are broadening their alliance at a time when many companies are seeking help to redesign their service, data, and technology architecture to deliver more seamless digital and physical experiences throughout the customer relationship.
The two companies recently completed a personalization project with a leading premium vacation brand. Accenture Interactive, the client’s digital agency of record, and Accenture’s design and innovation unit Fjord redesigned the company’s booking flow and trip planner, embedding RichRelevance’s technology to personalize the guest cruise and excursion experience for the company’s customer.
About Accenture
Accenture (NYSE: ACN) is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 384,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.
Accenture Interactive, part of Accenture Digital, helps the world’s leading brands drive superior marketing performance across the full multichannel customer experience. Accenture Interactive offers integrated, industrialized and industry-driven digital transformation and marketing solutions. It was recently named by Ad Age as the world’s largest and fastest-growing digital agency. To learn more follow us @Accenture Social and visit www.accenture.com/interactive.
Accenture Ventures accelerates the adoption of early stage enterprise technology innovations. It identifies the most promising sources of innovation in the market, working with start-ups, entrepreneurs, investors, academic R&D, and corporate R&D groups around the world. Accenture Ventures develops alliances and partnerships to more quickly scale innovation. It also participates as a strategic investor where appropriate – always aligned with the objective to deliver the most innovative solutions to our clients.
Contacts:
Jens R. Derksen
Accenture
+49 175 57 61393
Renee Newby
BPR for RichRelevance
+757 651 6554
Strategic partnership enhances the Relevance Cloud™ to allow retailers to precisely determine the right contact channel for a particular customer – and provide a fully personalized experience to drive contact center conversions
San Francisco, CA — March 7, 2016 — RichRelevance®, the global leader in omnichannel personalization, and Now Interact, a company at the forefront of Predictive Intelligence innovation, are joining forces to improve contact center efficiency and performance through omnichannel personalization. The strategic partnership brings Now Interact’s Predictive Intelligence technology into the Relevance Cloud personalization platform to improve contact center engagement and performance.
“As the customer journey expands beyond traditional channels, the contact center remains a unique channel for the remote customer to receive the same personalized, 1:1 attention that customers receive in store. Using intuitive and intelligent personalization technologies, contact center personnel can obtain a clear view of customer history, preferences, purchases, and behaviors, regardless of location or channel, enabling them to turn the contact center into a revenue center” said Eduardo Sanchez, President and CEO of RichRelevance. “This partnership strengthens the independent Relevance Cloud with Now Interact’s Predictive Intelligence technology to bridge the gap between omnichannel data, online store and contact center to deliver new value for our clients.“
The new partnership enhances the Relevance Cloud with Now Interact’s Predictive Intelligence that maps online behavioral data against machine-learning to facilitate the personalization of contact channels. The technology identifies each individual user’s purpose for visiting a company’s website, allowing the most appropriate contact channel for their particular needs to be offered, in real-time.
Online visitors identified as the most likely to convert offline are directed towards the call center. When connected, agents are provided with a holistic understanding of the caller’s previous online journey, as well as relevant past interactions and preferences and highly personalized content and product recommendations based on complete omnichannel data. This helps them to establish a deeper connection with the caller and empowers them to perform at their full potential.
“Our partnership with RichRelevance emphasizes the tremendous growth that Now Interact has been undergoing recently, including breaking serious ground with some of Europe’s largest companies,” said Magnus Åström, CEO, Now Interact. “We are pleased to bring our technology to the Relevance Cloud to revolutionize the retail contact center, and we are confident that our partnership with RichRelevance is just the start of an even bigger chapter for our company in the US.”
About Now Interact
Now Interact is a leading omnichannel technology vendor, operating with a mission to create Predictive Intelligence applications that use both online and offline data to enable the next generation personalization. Now Interact’s dedicated team works with over 50 of Europe’s leading broadband, e-commerce, energy, financial service, insurance, telecoms and utility brands, helping them harness the power of Predictive Intelligence to optimize the performance of their contact channels.
Since 2010, Now Interact has grown from their headquarters in Stockholm, Sweden to open offices in the UK, Netherlands, Germany and, most recently, the US. Further information about the company can be found on nowinteract.com.
Strategic partnership brings personalized recommendations and content to store associates through the integration of Starmount Customer Engagement Suite™
and the Relevance Cloud™ platform
San Francisco, CA — February 24, 2016 — RichRelevance®, the global leader in omnichannel personalization, and Starmount®, a leader in omnichannel retail point of sale (POS) and in-store customer engagement solutions, today announced a strategic partnership to power high-impact, personalized experiences for retailers and store shoppers. The partnership integrates Starmount’s Customer Engagement Suite™ with the independent Relevance Cloud personalization platform to bring personalized product recommendations and content to the POS.
More than 230 leading retailers use the Relevance Cloud to power personalized content, offers and product recommendations to shoppers across web, mobile and store. Starmount offers the industry’s first fully integrated enterprise solution designed to provide retailers and their customers with a POS experience that includes full omnichannel capabilities.
“The Starmount / RichRelevance partnership empowers retailers to provide a greater and more personalized level of customer experience than ever before,” said Joe Halloum, President and CEO, Starmount. “For retailers, providing a consistently great omnichannel experience is quickly becoming table stakes, and our retail-proven in-store customer engagement and POS solutions, combined with superior personalization capabilities from RichRelevance, provide the fundamental building blocks retailers need to stay on top in today’s volatile selling environment.”
The new partnership gives sales associates instant access to products, promotions and content that reflect each shopper’s history, behavior and preferences across channels, as well as ‘endless aisle’ inventory available in other stores and warehouses. As a result, associates can now offer the most relevant knowledgeable suggestions to each shopper — anywhere in the store and at any point in the customer journey — boosting sales while surpassing customer expectations for a seamless omnichannel experience.
“We are committed to bringing the most innovative technology assets into the independent Relevance Cloud personalization platform,” said Eduardo Sanchez, President and CEO, RichRelevance. “Our Starmount partnership reinforces the importance of the physical store as a foundation of omnichannel retail while strengthening the Relevance Cloud with a new touchpoint to guide and support in-store purchases.”
“Retailers now know their biggest challenge is how to merge the digital and physical selling worlds into one seamless customer experience,” Nikki Baird, managing partner at Retail Systems Research, recently explained to Internet Retailer. “The compelling opportunity for retailers is in blending the best of what the digital realm has to offer with the best that the physical realm delivers.”
How It Works
Sales associates using Starmount Engage™ on a tablet or handheld device can engage store shoppers with real-time product recommendations and content, including endless aisle inventory from other stores or warehouses. Sales associates can leverage profiles of known customers to provide recommendations based on their previous history with the retailer, or cultivate new relationships based in knowledge, relevance and value.
Product and content suggestions are generated for each shopper in real-time through the Relevance Cloud and reflect both ‘wisdom of the crowd’ and customer data generated from store, online, mobile and call center. Advanced algorithms, optimization and presentation provide associates with frictionless access to the right products and content (by category, brand or both) to foster communication, conversion, cross-sell and upsell with customers.
About Starmount
Starmount solutions power the store as the center of the omnichannel retail experience, creating a data-rich commerce platform to engage shoppers, streamline operations, and support seamless and consistent cross-channel customer interactions. Our solutions combine the best of in-store, online and mobile shopping to empower associates to personalize the store visit, drive more sales anywhere in the store with robust product information, and access and fulfill inventory from any location. We’re the partner of choice for innovative brands who are redefining the role their stores play in today’s new era of retail.
PRESS CONTACTS
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Renee Newby
BPR for RichRelevance
757.651.6554
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Jeff Ketner or Mariana Fischbach
Ketner Group PR + Marketing (PR agency for Starmount)
512.794.8876
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